Creating a Web-friendly Business
Fall 2006 e-Newsletter
Jessica Munday, President
Surveys fielded in 2006 show that Internet usage among adults in the U.S. has hit an all-time high. With more than 73 percent of Americas in 2005 using the Internet you can rest assure that some of these individuals are on your Web site. This online revolution has presented your company with a valuable opportunity. By creating or enhancing your Web site you can offer useful information and services for your clients, streamline your business operations and enhance your company's brand by making the most of Internet technologies.
The online revolution is not just about technology and having a presence on the World Wide Web. It's about doing a better job to serve your clients and maintaining a positive relationship. You create value for current and potential clients when your Web site does any of the following:
- Provides useful, up-to-date information
- Demonstrates value
- Increases convenience
Provides useful, up-to-date information
Obtaining information continues to be the number one reason people go online. Typically, people turn to the Internet to obtain information on products and services they plan to purchase. By informing your clients of your Web site you can direct them to information sources that you deem credible – whether through your own content or via links to reputable Web sites.
To truly utilize your Web presence, provide information that your clients will find helpful – more than just office hours and directions to your office. Include information about services available, provide online forms and always make sure your information is accurate and up-to-date.
Demonstrate value
The Web will never replace human interaction, but it can demonstrate your commitment to your clients. Demonstrate your commitment by making it easier for them to access information and services when it's convenient for them. An important attribute of the Web is that it’s available 24/7.
By demonstrating value via your Web site, you are exhibiting your commitment to providing more than just an online brochure – you're nurturing your relationship with your clients.
Increases convenience
Increasing convenience is another way your Web site can save both your business and your client time. Through simple, inexpensive enhancements to your Web site you can increase the value of your site.
Examples include adding online forms, timely information, easy to access features (such as podcasts, blogs, etc.) and perhaps a secure client-specific section.
So why should you invest in your Web site? The answer is simple: you have an opportunity to enhance and extend your relationship with current and potential clients. If your Web site visitors find their visit to your site useful then you just created a positive experience between your company and your customer. The old saying – you only have one chance to make a good first impression – certainly applies to your Web site too.
Are you prepared to make a good first impression?
