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20 Event Planning Tips Every Event Planner Should Know
Jennifer Cherock, VP, Planning Services |
So you're thinking about planning an event? Whether it's a conference,
party, meeting, fundraiser or some other type of special event, there are several steps you should take to
make the planning experience as seamless and enjoyable as possible. Each event may be different but there
are similarities in how you approach the process and how you determine the best way to organize your
planning activities. Regardless of the size of the event, there are many details to consider so remember
that preparation is key! Read more
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PR for Your Event
Krista Robertson, VP, Marketing Services |
You have planned your event down to the finest detail and now you
need to make people aware of it. Whether it is a fundraiser, an annual gala or an advocacy
event many organizations are challenged with creating publicity for their events. Here are
some simple steps to get you started in obtaining good public and media relations for your
events. Read more
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Content is King
Jessica Munday, President |
Some of you might have already heard the phrase, "content is king."
For those of you that haven't, we're referring to the Web and particularly YOUR Web site and the information on your site, as "content."
The Internet is the information super (doper) highway and the majority of individuals
use it to gather information about a particular topic or subject. Generally the more useful and
interesting the information on your site is, the more successful your Web site will be. This is
because your site is like your company switchboard. Read more
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Komen for
the Cure: New Name, New Logo, New Resolve & New Initiatives
Jessica Kersey, Director, Administration and Business Development |
This past fall, the staff at Trio Solutions participated in the 13th
annual Charleston Race for the Cure®. Little did we know this would be the last time we would
see Susan G. Komen Foundation's name, logo and signature pink ribbon forever. "Komen for the Cure"
was welcomed nationally on January 22, 2007 with a new name, logo, resolve and initiative. Read more
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Dust Off Your Brand!
Stephanie Davis, Creative Director |
Aaaahhhhh... Spring is in the air. Or soon will be, anyway. Time to
take an inventory of all your marketing material and evaluate what's working and what's not. Pull
everything out, dust it all off, and look at it with honest eyes for the new year. How well are
these pieces working for you? Are they still achieving your communication goals? Do they still
set you apart from your competition? The most successful brands are constantly evolving and
getting stronger with time. Before you call in your order for reprints this year, consider
whether your image could use a little fresh air. Your bottom line will thank you.
See which Trio clients are getting fresh air for spring: |
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