04/11/2019 CreateAthon, Event Planning, Make a Difference, Marketing and Public Relations

TRIO Reflections: Dream Girls Conference

Team TRIO enjoyed being #DreamGirls at the Sixth Annual Dream Girls Conference hosted by Youth Empowerment Services on March 30! 

This blog was authored by: Molly Leff (Account Manager for Dream Girls)

I don’t think I fully knew what I was in for when I sat across the table from this client during my first week at TRIO last July. Sure, we were going to help plan and facilitate an event together. They had done it five years previously, but they had outgrown their space and needed help taking the event to the next level.

What happened by the time we wrapped up the Sixth Annual Dream Girls Conference last month was beyond any expectations…but I’ll get into that in a second.

Dream Girls Conference

If you haven’t worked or talked with me over the past nine months, you may not know about the Dream Girls Conference. In the spirit of covering our bases, let me give you the 4-1-1. The Dream Girls Conference is an all-day event held annually for middle and high school girls coming from all different backgrounds, specifically those who are from at-risk communities. Individuals and groups from all of the state and beyond come for this conference. This year was the largest conference to-date for the organization with over 2,000 attendees hosted at the Charleston Area Convention Center.  This year’s theme was all about “The Beauty Within” and empowering these young girls to find their true beauty, value and worth. #GirlPower

The day started with a huge main session with all the attendees in one room hearing renowned speakers, jamming to nationally-recognized singers and watching award-winning dance groups and a specially-curated play for the event.

Following the main session, there was a break for lunch, vendor visits, more entertainment and some educational breakout groups. Then, age-appropriate breakout groups were held for those in middle school, high school and parents. The day concluded with a mini-concert that brought all attendees to their feet jamming out!

Dream Girls Conference

Please keep in mind- Team TRIO was experiencing this event for the first time and we were absolutely amazed at the energy from all speakers, entertainers and attendees. Even the volunteers who showed up at 6 a.m. on a Saturday morning after a late-night setting up were having the time of their lives!

All of the performances were full of such energy and life and while we can’t list everyone, we will say that the spoken word performance by CHOYCE, Tyson Swanson and La’Kai Whatley to their wives on stage was a crowd favorite, and keynote speaker Isis Smalls gave a compelling and genuine talk that everyone in attendance learned from. The mini-concert at the end of the day from stellar singers Regina Skeeters and Kristen Jamsion had every single person in attendance getting jiggy!

Now let’s get back to my little reflections on all this…

I’ve planned my fair share of events, I’ve worked with a number of clients, but at the end of this, I just have to say I am grateful.

We love all our clients at TRIO. We work with some more closely than others and there are even some who we are in touch with every single day. Dream Girls is one of those clients. I talk to the ladies and volunteers who were partners with us every single day. (They even take the time to check-in and make sure I’m OK with text messages. It’s the little things, guys). The passion that these individuals have for the organization and girls they are serving is unreal.

Every single individual involved with this conference is a volunteer. They all have full-time jobs, but they still show up to Saturday meetings and answer emails about the conference at night. There is a dedication that is inspiring to see and makes our job at TRIO all the better every single day.

From day one, I was welcomed with hugs and grace. We treat each other as true partners in our efforts. I rely on their past experiences and work with attendees, speakers and volunteers. They rely on TRIO for marketing, professional recommendations, guidance and resources. #TeamWorkMakesTheDreamWork

Roslin Fields, executive director of Y.E.S. and our main client contact said it best to me last week. She said, “You and me, Molly…we’re buddies.” I truly think of Roslin as my client, but more than that, a dear friend.

Dream Girls Conference
Pictured: Roslin Fields, executive director of Y.E.S., Molly Leff, TRIO account manager, Clarissa Harps, conference director at the Dream Girls Conference Volunteer Appreciation Luncheon (P.S. Roslin makes the most amazing red rice I’ve ever had in my life!)

I am so grateful I get to work with these ladies every single day and that we are already working on the seventh annual conference slated for March 21, 2020. Here’s to a successful 2019 Dream Girls Conference; we can hardly wait for 2020!



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