09/18/2023 Make a Difference, Marketing and Public Relations

The Power of Generosity: What is GivingTuesday?

MIA (Marketing Impact Assistant) celebrating GivingTuesday

In a fast-paced world like ours, it can feel challenging to fit good deeds into a busy schedule. Luckily, there’s a day that invites us to pause, reflect and channel our collective energy toward giving back. GivingTuesday is that golden opportunity.

What is GivingTuesday?

It’s a moment for helping others. It’s a time to inspire hope. It is a vital funnel of support for inspiring missions worldwide. GivingTuesday is a global generosity movement that has transformed how we view our part in the greater good. Oh, and it’s made doing that part (and benefiting from it) much easier. But what is it, really?

GivingTuesday is an annual giving event on the last Tuesday in November. It marks a day of giving and unity when individuals, organizations and society join forces to amplify their impact. 

Since its inception in 2012, this movement has gained remarkable momentum. GivingTuesday now spans 90 national campaigns in more than 300 communities and has inspired countless acts of kindness and radical generosity.

Why Does GivingTuesday Matter?

In a tight-knit digital world, GivingTuesday connects deserving missions of all sizes with critical funding and support they may not have otherwise found. An added bonus? Participants tend to be more loyal and engaged in the long run, too.

  • Donors thanked within 48 hours are 4x more likely to give again.
  • 31% of GivingTuesday donors return to make a second donation and do so within six months.
  • Of recurring donors who signed up through a donation page and returned to make an additional one-time gift, 51% returned to give through a different campaign type.

This day acts as a unique lifeline connecting nonprofits with supporters in a profound way. For example, GivingTuesday revenue reached a record high in 2022, with U.S. donors contributing $3.1 billion in just 24 hours.

But money isn’t everything! Nonprofits needing supplies, volunteers and other resources can also capitalize on this radical generosity. GivingTuesday 2022 saw 20% of people donating goods and another 18% volunteering. 

How can nonprofits participate in GivingTuesday?

There are many ways to participate in GivingTuesday. The most successful movements have one thing in common – a clear plan. GivingTuesday success can mean a successful year to come for nonprofits and their communities. Your GivingTuesday strategy should include the following: 

  • A designated timeline with clear goals
  • GivingTuesday awareness ambassadors
  • Social media calendar and branded graphics
  • GivingTuesday eblasts, blogs and landing pages
  • An easy-to-use donor portal
  • And much more

Sound overwhelming? An early start can help create clarity. A skilled marketing partner with GivingTuesday experience can streamline this process even more. By the way…have you met MIA? Our Marketing Impact Assistant is a GT Guru and nonprofit specialist with GivingTuesday packages that make this day a breeze.

How can the community get involved?

Participating in GivingTuesday is a powerful way to contribute to the collective good. A contribution of any amount or type can mean wonders for a nonprofit. Here’s how you can get involved:

Donate: Choose a cause that resonates with you and make a donation.

Volunteer: GivingTuesday is also about giving your time and skills. Volunteer at local nonprofits and community centers or engage in virtual volunteering opportunities.

Spread the Word: Social media is a powerful tool. Share posts and stories, and use the hashtag #GivingTuesday to inspire others to participate.

Fundraise: Create a GivingTuesday Facebook fundraiser to rally support and contributions to your cause.

Let’s start planning your GivingTuesday strategy!

It’s time to plan for your success! With tailored GivingTuesday packages, TRIO and MIA can help your mission make the most of this global day of giving. Contact us today to learn more about MIA’s GivingTuesday Packages and how our creative solutions can help your mission.



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