10/16/2023 Digital, Make a Difference, Marketing and Public Relations

Gearing Up for Giving: MIA’s GivingTuesday Marketing Packages

MIA (Marketing Impact Assistant) holding a GivingTuesday sign

In the world of nonprofit marketing, GivingTuesday is our Super Bowl. It’s a celebration of generosity. It’s a crusade of kindness. For nonprofits, it could be the most significant source of success (and funding) for the coming year. Are you ready to make the most of the big day?

Team TRIO and MIA are already planning ahead to ensure that this year is your best GivingTuesday yet. It’s never too early to start gearing up for GivingTuesday, and MIA’s latest marketing packages will help your mission take center stage.

Why participate in GivingTuesday?

Did you know that GivingTuesday is the largest giving day of the year? In 2022, U.S. donors contributed an astounding $3.1 billion in just 24 hours, setting a new record. But that’s just the start. Read our blog for more glorious GivingTuesday data!

While GivingTuesday provides essential tools to nonprofits, we believe the key to truly standing out to potential donors lies in having custom-branded assets and communications. That’s where we come in.

MIA can help you shine!

Your nonprofit is as unique as you, with distinct goals, clients, services and challenges. That’s why we’ve curated two distinct packages catering to your organization’s specific needs and budget.

TURN IT UP – $1,500

This package is designed to provide your nonprofit with a comprehensive set of tools to make GivingTuesday a resounding success. Here’s what you’ll receive:

  • Strategic eblast content with graphics: Compelling email series equipped with eye-catching graphics leading up to and following GivingTuesday.
  • Social content calendar: A well-structured social content calendar featuring 15 posts and unique campaign hashtags ensures your message is consistent and impactful.
  • Custom social graphics: Four tailored, professionally designed social post graphics and social platform cover images for all your communication channels, ensuring your campaign looks polished and professional.
  • AI prompts: Three easy-to-implement AI prompts make creating additional engaging posts a breeze.
  • Canva templates: Two branded Canva templates designed to streamline your content creation process.
  • Custom website graphic: A custom homepage graphic to ensure your online presence aligns with your GivingTuesday campaign.
  • Blog post: A GivingTuesday blog post complete (with a custom graphic) to help you communicate the importance of giving.
  • Custom activation timeline: A Team TRIO-crafted activation timeline tailored to your organization’s unique needs.
  • Recommendations: Guidance to empower your team to maximize this incredible giving opportunity.

TOUCH THE SKY – Priced Accordingly

Does your organization need something a little more custom? MIA’s got your back. With our “Touch the Sky” package, you’ll work one-on-one with MIA to create a unique, custom campaign that fits your nonprofit’s individual needs and budget. 

This package includes everything from MIA’s “Turn It Up” package and then some! Together, you and MIA will…

  • Define your campaign strategy.
  • Create customized content and original designs for your communication channels.
  • Develop a custom activation timeline that aligns perfectly with your needs.
  • Monitor and provide valuable campaign insights and results.
  • Assist your team with GivingTuesday day-of support.

Ready to elevate your GivingTuesday efforts?

This could be your biggest year-end-giving campaign yet, and MIA’s in your corner! Contact MIA today to learn more about GivingTuesday support. And give Team TRIO a ring…email…or social media shoutout to learn how our creative marketing solutions can elevate your brand.



©2024 TRIO, All Rights Reserved