A Closer Look at TRIO’s 25th Anniversary Logo
In 2001, TRIO began with a simple belief: there is power in three.
From the start, we focused on three core disciplines: marketing, events and web, knowing that when a business commits to all three, real momentum follows. Strategy becomes stronger. Messages land harder. Results last longer.
We built our reputation on that belief, and on the understanding that good people, united around a shared purpose, can truly make a difference. Over the years, the power of three has remained at the center of who we are, from the triangles in our logo to our tagline, our philosophy and the way we work. It’s more than a design choice. It’s a mindset that has guided TRIO for 25 years and continues to shape what comes next.
This year, we’re celebrating 25 years of TRIO and the people who brought us here. In true TRIO fashion, we are excited to share the intentionality behind our commemorative logo.
A Nod to How Far We’ve Come (and Where We’re Heading)
Each triangle represents a defining era of our journey.
Green — Go
The launch of TRIO, and in true Matthew McConaughey fashion, this was Jessica’s “Greenlight!”
Purple — A New Chapter
The moment TRIO grew in vision, leadership and family. The company restructured, and a COO was hired. Hey, Jenny and Abbie!
Orange — Focus & Foundation
The adoption of EOS to support our growth. This was a game changer in honing in our purpose, values and processes.
Red — TRIO 4.0
The integration of AI and human-led innovation. Say hi to the latest “TRIO” – AI, marketing and people!
Different directions. One forward motion. And we can’t wait to share what’s next with you throughout the year.
Here’s to 25 years of working hard, enjoying life and making a difference. The best is yet to come! Thanks for joining us for the ride!
Take a trip down TRIO memory lane!
Subscribe to our Trending With TRIO monthly newsletter for more anniversary content throughout the year. Explore our work pages to view some of our best projects. And read our TRIO history blog to see how far we’ve come.
